Interactive daily analysis report
In addition to regular clipping reports, Press Clipping can also provide clients with additional interactive daily analyses of media coverage through Power BI visualizations. This is a dynamic online report that complements the standard clipping service and provides an overview of key statistical indicators of media presence in one place.
The interactive Power BI report is sent as an addition to the regular clipping report, and the data is updated after each newly sent clipping. In other words, the visualization is based on the media items that have already been delivered to the client through previous clipping reports, with the option of easily reviewing, filtering, and comparing the data.
The Power BI visualization enables a faster and clearer insight into media presence, without the need to manually review a large number of individual media items. It provides clients with an interactive way to monitor media results across different indicators, time periods, and media types.
Depending on the configured parameters and the content of the clipping, the report may include: the total number of media items in the selected period, the dynamics of media coverage over time, an overview by media type, an overview of keywords and topics, the estimated commercial value of media coverage, the reach of media items, and more.